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The Otavalo Market

The renowned Otavalo Market is where local artisans show their original textiles, handmade work, and traditional art.

Discover the cultural treasures and unique shopping experiences waiting for you in Otavalo.

Women selling on the Otavalo's Market

The market is famous for being the largest indigenous market. Moreover, visitors describe this place as one of the most beautiful valleys in South America.

Why visit Otavalo Market?

This market’s wonderfulness comes from its rich indigenous heritage and vibrant craftsmanship. The Otavalo market is known as the most successful indigenous market in South America. Consequently, is a must-visit destination for travelers seeking an authentic cultural experience. 

From intricately woven textiles to handcrafted ceramics and jewelry. The Otavalo Market offers a feast for the senses and an opportunity to immerse yourself in the traditions of Ecuador’s indigenous communities.


The trade takes place in the province of Imbabura just two hours away from the north of the country’s capital: Quito. It is open every day but consider visiting on a Saturday and try to arrive early to get the full experience.

The market is easily accessible since it has a good road and frequent bus transportation. In fact, there are buses each morning from the North Terminal of Quito (Carcelén) for a small fee.

Situated at 9,200 feet above sea level it is surrounded by breathtaking landscapes in the Andean highlands of Ecuador. Therefore, on your way there you can see the Imbabura Volcano, the San Pablo Lake, and more.

The textiles of the Otavalo Market:

The Otavalans are well known for their production of handi-crafts, using passed down through generations of industrial and pre-industrial technologies. The Otavalo Market offers world-class textiles for reasonable prices. 

Each piece tells a story, reflecting the cultural traditions and artistic expression of the Otavalo people. During your visit do not miss the opportunity to learn about the traditional weaving process and even purchase a unique fabric.

Cultural Immersion and Interaction at the Otavalo Market:

Beyond its shopping scene, the Otavalo Market offers a chance to immerse yourself in the daily life of the indigenous Otavalo people. It is easy to start friendly conversations with artisans, who are often more than happy to share the stories behind their crafts and traditions.

Visiting Otavalo market you will have the opportunity to hear some kichwa. Also, you would be able to witness captivating performances of traditional music and dance, as the rhythmic melodies and colorful costumes transport you to a world of ancient rituals and folklore.

Embrace the warmth and kindness of the locals, and get familiar with their cultural pride and customs. Get to know the traditional clothing of indigenous kichwa Otavalos. During your visit to Ecuador, you would notice that there are many kichwa communities and each has its own traditional clothes full of history.

Do not miss the opportunity to visit the Otavalo market and other incredible places in Ecuador!

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